Dianne C. Craig- President & CEO, Ford of Canada
Advice:
Your reputation is your greatest asset that you have 100% control over. I think of my reputation as my “Brand DNA”. Over the years, my reputation/Brand DNA has been built on my core values. It is very important to be disciplined, be humble, always be grateful, never compromise your integrity and be authentic, be approachable and always be kind.
My guiding principles are:
Tenacity
• Appreciate for the team of people who share the journey
• Educate, provoke and stimulate new ideas
• Reward risk taking
• Positive attitude – one thing in life one controls
• Be the calm in the chaos
• Empower people so they feel valued and want to contribute
• Consistency of purpose and make sure everyone knows the “why” behind the vision
• Remind myself – to whom much is given, much is expected
I have a few favorite quotes:
“Whether you think you can or you think you can’t, you are probably right”
“I will forget what you did, I will forget what you said but I will never forget how you made me feel”
“It’s nice to be important but it is more important to be nice”